Historically, car clubs - old & new - have been communities of passionate people with a shared love for vehicle manufacturers, makes and models. 

Sharing top tips and advice on common faults and fixes has long been the norm, but what now? Cars are more reliable, and more difficult to fix when things do go wrong.

By working with MIVIA to create engaging content and exciting driving events, traditional clubs can manage the transition of their members, from tinkering and fixing, to getting the most out of their ownership journey, and enjoying their vehicles.

In recent years there’s been a huge increase in new and exciting, modern car clubs, that blend the community feel of a traditional club, with the passion for experiences nurtured by the operators.

Competing with more established clubs and operators can make adding value for your members difficult and delivering engaging events even harder.

By working with MIVIA, modern clubs can level up and provide exclusive deals and discounts for their members, benefiting from greater buying power. They can also offer them an unrivalled navigation experience and access to enhanced driving events.

Customer engagement and retention is a key statistic being chased by businesses of all shapes and sizes, and in the automotive space it is no different. 

How do you maintain the connection to your customer post-transaction if you don’t have a recurring product, service or solution, without increasing your overhead?

By working with MIVIA, automotive businesses can leverage the back office and deliver a white label solution to engage their customers. From a library of routes, trips and tours designed to inspire, to fully managed driving events organised by the MIVIA team.

Often started by people who live for the open road and have a flair for planning, commercial operators are the custodians of automotive group travel. 

Delivering exciting trips and tours is the name of the game, but planning and delivering these events takes time, and there’s a limit to what can be done every year.

By working with MIVIA to monetise their IP, operators can turn on a passive income by listing premium content. They can also access more members, and deliver more trips and tours than ever before, without increasing their overheads.

The internet and more recently social media has given people multiple platforms to create and share content around the world. 

Automotive and travel content creators are both in the top 10 most active sectors, so staying relevant, adding value and standing out will always be a priority.

By working with MIVIA, standing out from the crowd has never been easier, and influencing automotive travel can be done with a few button clicks. Engage your followers, turn on a new revenue stream, and grow your audience, encouraging others to journey like you!