The smarter way to plan.
MIVIA is the unique technology platform that you need to get the most out of your road trip experience.
Having the ability to add unlimited waypoints, ignore current conditions, and save and edit your routes before sharing them with others, makes MIVIA the ultimate planning solution.
Powered by TomTom, our global satellite navigation app is inspiring and enabling adventures in over 100 countries worldwide. With real-time access to traffic information, road conditions, safety camera locations and community updates the open road has never been more connected.
Exclusive commercial deals, that have been negotiated to save you money, can be accessed and redeemed seamlessly in app. You can also find and follow your favourite clubs and groups, and explore a library of engaging content.
Check out just some of the features that are included in the app.
Plan your route on your desktop or laptop, adding as many waypoints as you want.
Plan a future drive even if a road is currently closed, by accessing offline maps.
Be inspired to drive all the best roads & routes with our extensive content library.
Live identification of speed cameras & regional road speeds to keep you informed.
No optimisation or re-routing, excluding road closures, to keep you on the scenic path.
Pause the navigation to take a break & the app will resume automatically.
Connect with group driving, to see your friends on the map & send notifications.
Create & access a library of POI's to visit & take a snap for your social feed.
Discover new content to enjoy, by finding & following friends, clubs, groups & events.
Find & redeem exclusive deals & offers, that save you money with the touch of a button.
Downloading MIVIA is just the beginning of your journey. Get ready for a world of adventure, memories that will last a lifetime, and savings that will keep you coming back for more!
You can use the app for FREE or upgrade to a PREMIUM subscription, which unlocks the most exclusive deals and savings. Making your money go further.
Discover new routes and destinations, get inspired by others and share your own stories, routes and POI's. With MIVIA, your love of the open road comes to life.
Unlock a world of adventure & remove barriers, by planning & navigating in one place.
Search freely in app to find top tips, inspiration, content reviews & special offers.
Find the best POI’s & breathtaking scenery, to capture the moment forever.
Find & locate clubs, groups & driving events to meet with like-minded people.
Save money on Everyday items & all things Motoring, Travel & Lifestyle.
Stay connected to the community, share your journey & achievements.
Identify personal achievements & track your progress, unlocking benefits.
Contribute to the content library, share knowledge & inspire others to add value.
Enjoy driving together with friends, travel in convoy & stay in contact along the way.
Become a creator & earn by sharing your content with the community.
Below, you can explore the key phases of our app's development and get a behind-the-scenes look at the progress, new features and future updates. Click on any phase to discover more about how MIVIA is evolving to make your road trips smoother, smarter and more adventurous.
Initial designs and wireframes created.
Development commences on iOS and Android.
MVP delivered to a small, closed group for testing.
Launch version complete with limited features.
App released on iOS with focus on plan, save, navigate and share.
App released on Android.
European group testing with Select Driving Tours.
Profile and garage released into app alongside the Hub.
Deals section launched with first 5 commercial partners.
Feed redesign begins with early changes released in app.
Edit route, add pictures, add vehicle to route and visual improvements.
Group drive, route preview, navigation upgrades and overall refinement.
Feed redesign, post trip analysis, achievements and navigation updates.
Community clubs and drives launched in app alongside portal upgrades.
Hotels (BETA) released in app and automated booking engine switched on.
Premium content launched with trip and tour listings live .
First revision of POI’s goes live in app alongside venues.
Library and all in app content refined before starting AI development.
AI development commences with advanced testing.
AI (BETA) launched in app and CarPlay development commences.
MIVIA AI full launch alongside CarPlay.
Navigation refinements, user experience upgrades.
MIVIA connect telemetry (BETA) launches.
App redesign commences including language selection.
Welcome to the fresh, new, multilingual world of MIVIA!
White label app launched with tiered features and options.
Itinerary and navigation API integrations now available for partners.
Direct vehicle integrations launched with selected manufacturers.
Strategic technology acquisitions begin with integration work prioritised.
First acquired technology integrations launched.
FREE
Upgrade to MIVIA paid app at any time.
Plan, save, navigate & share your own routes
Build complete trips & tours, including hotels
Access the content library that’s always growing
Opportunity to purchase premium content
Industry leading navigation software
Group driving features & notifications
Traffic, safety camera & hazard alerts
Regular tips, updates, & travel inspiration
Access to a limited number of partner deals
£9.99
Enjoy full access to the MIVIA app.
ALL of the FREE app features PLUS
Access advanced group driving features
Advanced journey data
Access to exclusive deals, discounts & savings
Book hotels at cost price
Become a contributor & earn from your content
Create a club or group page
Promote your club or group driving event
£89.99
Enjoy full access to the MIVIA app.
ALL of the FREE app features PLUS
Access advanced group driving features
Advanced journey data
Access to exclusive deals, discounts & savings
Book hotels at cost price
Become a contributor & earn from your content
Create a club or group page
Promote your club or group driving event
Opportunity to become MIVIA certified
25% off subscription costs
